Thursday, April 23, 2015

News Lead: Which style would better "lead" the readers to the story?

Fact:   A serial killer terrorized a town

Lead 1


The people of Townsville are living in fear after a seventh victim of the Townsville Terror was found Monday night at Smith Grade School.

Lead 2

Charlene Simpkins used to be the kind of mom who let her kids walk to the bus stop. She used to leave her front door unlocked so friends could drop in and go for quiet walks alone after dinner. But that all changed when the killer dubbed the Townsville Terror struck in her community.

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